• What's Working in Marketing & e-Business:
  • Is Google Making Us Stupid? A Marketer's View
  • The Changing Nature of Sales & Selling
  • New App! What's Working in Marketing
• Weekend Reading:
  • Weekend Reading: What the Internet is Doing to Our Brains
    
• The Lighter Side:
  • The Lighter Side: Apple's Next Big Thing

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Featured Service:
The Power of e-Newsletters
For engineers and other technical professionals, detailed information is needed before a purchase decision can be made. Not just data sheets, but tutorials, case studies, how to articles, and technical tips. Research shows that e-newsletters consistently provide a high ROI for brand building, lead generation, and lead nuturing.

Blogging: Let's Call It White Paper-ing So Industrial Companies Will Get It
Why do so many industrial companies not get the importance of blogging? Maybe it's the terminology? How about if we call it "newsletter-ing" or "white paper-ing"? White Paper-ing.

B2B Marketing & Sales Webcasts Available On-Demand
The Marketing & Sales group of ISA's Management Division has put together a great series of webinars. View the recordings and slides here: Solution Selling, Market Research, System Pricing, LinkedIn, more.

Ophir Photonics
Ophir Photonics Introduces StarLab 3.0, Multi-Channel Laser Power/Energy Software

MassMEP
MACWIC 2nd Anniversary Meeting Focuses on Manufacturing Training and Education

Precision Digital Corporation
Precision Digital's New Super Snooper Modbus® Scanners Feature 1/8 DIN or Explosion-Proof Enclosures