• What's Working in Marketing & e-Business:
  • Is Google Making Us Stupid? A Marketer's View
  • The Changing Nature of Sales & Selling
  • New App! What's Working in Marketing
• Weekend Reading:
  • Weekend Reading: What the Internet is Doing to Our Brains
    
• The Lighter Side:
  • The Lighter Side: Apple's Next Big Thing
• Events:
  • 8th Annual ISA Marketing & Sales Summit
    September 11-13, 2013, ISA Marketing & Sales Summit, New Orleans, LA

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Featured Service:
The Power of e-Newsletters
For engineers and other technical professionals, detailed information is needed before a purchase decision can be made. Not just data sheets, but tutorials, case studies, how to articles, and technical tips. Research shows that e-newsletters consistently provide a high ROI for brand building, lead generation, and lead nuturing.

Blogging: Let's Call It White Paper-ing So Industrial Companies Will Get It
Why do so many industrial companies not get the importance of blogging? Maybe it's the terminology? How about if we call it "newsletter-ing" or "white paper-ing"? White Paper-ing.

B2B Marketing & Sales Webcasts Available On-Demand
The Marketing & Sales group of ISA's Management Division has put together a great series of webinars. View the recordings and slides here: Solution Selling, Market Research, System Pricing, LinkedIn, more.

Ophir Photonics
Ophir Photonics Extends Beam Profiling Software with Custom Calculations

MassMEP
Dr. K. Subramanian Appointed to MassMEP Board of Directors

Precision Digital Corporation
Trident Digital Panel Meters from Precision Digital Combine Multiple Outputs, Shallow Depth Case, and Largest Display of Any 1/8 DIN Meter