 B-Blogs & Microsites
B-blogs, or corporate weblogs, are grassroots marketing at its best. They can
be used to strengthen relationships, share knowledge, increase collaboration,
even improve branding. Where personal blogs can generate tens of thousands of
visitors per month, b-blogs can easily get your message out to millions. Just
focus on a topic that best fits with your company's expertise.
Telesian can help you create a microsite of newsletter articles on a particular
topic. Or set up a b-blog to interact with customers and prospects. These specialized
sites are especially powerful for your company's technical experts who can create
forums and followings. They also help you manage your reputation.
Make sure you handle them correctly before you have a PR nightmare on your
hands. Telesian will help you:
Define your company's guidelines for postings. Act now before one of your
employees doesn't realize they aren't supposed to talk about patent secrets.
Determine who the best industry influencers are to help you carry your message
out to a wider audience. These may be in-house personnel or external advocates.
Find your "voice" that will help you deliver your message in an honest
and personable manner.
Establish the mechanism to distribute your message throughout the relevant
markets.
Find out more in "BusinessWeek
Says, 'Blogs Will Change Your Company'" and "WikiWikiWeb:
The Whiteboard Technology of Internet Communications."
Create a compelling and targeted customer experience with a b-blog or microsite.
Email Shari Worthington at .
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