Thursday, January 27, 2022

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The Communications Value Chain™

The Communications Value Chain is a modular service that mixes and matches the right marketing components to the client situation. If you're a start-up, you'll want to immediately focus on generating qualified leads through a variety of guerilla marketing techniques that include PR, e-marketing, and direct mail. If you're already established in the industry, you'll want to increase your mind-share by building your brand through a more comprehensive program.

The components of the Communications Value Chain include:

Strategy Development

Planning, research, and positioning that provide your company with a strategic competitive advantage:

• The Differentiator™ - position your company and provide a unique competitive advantage
  
  
• The Market Blueprint™ - analyze your market and channels; includes integrated media planner
  
  
• The Brand Engine™ - create a comprehensive brand architecture program
  
  
• IMPACT Marketing: MBC™, Managing the Buy Cycle - align marketing efforts with the informational needs of buyers, then propel buyers through the sales cycle using high impact messaging, tools, and collateral
  
  
• MarketEyes® - keep track of key competitors and significant industry trends with our daily, weekly, and monthly reporting services
  
  
• Product Mx® - develop a product development process that gets your products delivered on-time and on-target
  
  
• Workshops & Seminars - high impact seminars to get your marketing and product management programs on track

Advertising & Integrated Marketing Communications

"All advertising isn't dead. Just bad advertising." — Wall Street Journal

With new media channels popping up almost daily, it's increasingly difficult to know where your prospective customers are finding the information they need to make sound purchase decisions. Do they turn to paid media or earned media or owned media or a mixture? Where are they in the buying cycle when they do finally find your brand?

Source: eConsultancy

The 21st Century communications mix requires a blend of promotional tools designed to create a favorable predisposition toward your brand and communicate directly with audiences…wherever they may be. Traditional advertising has morphed into Integrated Marketing Communications, the use of a wide range of promotional tools to create consistent, widespread brand exposure.

Telesian's team of marketing professionals can help you create a high impact IMC program that stimulates demand for your product, encourages a response, and creates a favorable attitude toward your brand and the company itself.

Digital Marketing

Innovative communication programs for doing business online, finding and interacting with customers, communicating with business partners and suppliers, and developing new products and markets. From b-blogs to interactive databases to search engine marketing, Telesian's web services keep you in touch with customers and ahead of the competition.

Channel Development

• The Channel Partner™ - whether sales channels, development partnerships, or strategic relationships, drive revenue by creating profitable partner and channel strategies

Direct Marketing & Collateral

• IMPACT Marketing: MBC™, Managing the Buy Cycle - align marketing efforts with the informational needs of buyers, then propel buyers through the sales cycle using high impact messaging, tools, and collateral
  
  
• The Direct Connection™ - generate sales via targeted direct mail, advertising, and events
  
  
• The Communicator™ - deliver your message with uniquely packaged corporate and product literature
  
  
• The Magalog Method™ - keep your name in front of prospects with high-impact newsletters and product catalogs

Public Relations & Event Management

• The Public Relations Builder™ - create buzz, build your brand, and track the results
  
  
• The Direct Connection™ - generate sales via targeted direct mail, advertising, and events
  

Quick-Start Programs

To get you up and running quickly, these services begin producing results virtually immediately!

• GuerillaTech™ - quick-start tactical program that defines your unique competitive advantage and uses that message to generate leads; includes The Differentiator, Make Your Mark PR Builder, The e-Marketing Advantage, and The Communicator
  
  
• The Brand Engine™ - quick-start brand architecture program that defines the core components of the corporate brand and implements a suite of PR and e-marketing programs to deliver the message to the world

Contact us to discuss: Print Advertising • Social Media Advertising • Search Advertising • Sales Promotions • Direct Marketing • Trade Shows & Events • and more. For more information, email Shari Worthington at .