Friday, March 12, 2010

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The Communications Value Chain™

The Communications Value Chain is a modular service that mixes and matches the right marketing components to the client situation. If you're a start-up, you'll want to immediately focus on generating qualified leads through a variety of guerilla marketing techniques that include PR, e-marketing, and direct mail. If you're already established in the industry, you'll want to increase your mind-share by building your brand through a more comprehensive program.

The components of the Communications Value Chain include:

Strategy Development

Planning, research, and positioning that provide your company with a strategic competitive advantage:

• The Differentiator™ - position your company and provide a unique competitive advantage
  
  
• The Market Blueprint™ - analyze your market and channels; includes integrated media planner
  
  
• The Brand Engine™ - create a comprehensive brand architecture program
  
  
• IMPACT Marketing: MBC™, Managing the Buy Cycle - align marketing efforts with the informational needs of buyers, then propel buyers through the sales cycle using high impact messaging, tools, and collateral
  
  
• MarketEyes® - keep track of key competitors and significant industry trends with our daily, weekly, and monthly reporting services
  
  
• Product Mx® - develop a product development process that gets your products delivered on-time and on-target
  
  
• Workshops & Seminars - high impact seminars to get your marketing and product management programs on track

e-Business Services

Innovative communication programs for doing business online, finding and interacting with customers, communicating with business partners and suppliers, and developing new products and markets. From b-blogs to interactive databases to search engine marketing, Telesian's web services keep you in touch with customers and ahead of the competition.

Channel Development

• The Channel Partner™ - whether sales channels, development partnerships, or strategic relationships, drive revenue by creating profitable partner and channel strategies

Direct Marketing & Collateral

• IMPACT Marketing: MBC™, Managing the Buy Cycle - align marketing efforts with the informational needs of buyers, then propel buyers through the sales cycle using high impact messaging, tools, and collateral
  
  
• The Direct Connection™ - generate sales via targeted direct mail, advertising, and events
  
  
• The Communicator™ - deliver your message with uniquely packaged corporate and product literature
  
  
• The Magalog Method™ - keep your name in front of prospects with high-impact newsletters and product catalogs

Public Relations & Event Management

• The Public Relations Builder™ - create buzz, build your brand, and track the results
  
  
• The Direct Connection™ - generate sales via targeted direct mail, advertising, and events
  

Quick-Start Programs

To get you up and running quickly, these services begin producing results virtually immediately!

• GuerillaTech™ - quick-start tactical program that defines your unique competitive advantage and uses that message to generate leads; includes The Differentiator, Make Your Mark PR Builder, The e-Marketing Advantage, and The Communicator
  
  
• The Brand Engine™ - quick-start brand architecture program that defines the core components of the corporate brand and implements a suite of PR and e-marketing programs to deliver the message to the world