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proliferation of new technologies and new products has left users bombarded
with choices. As a result, they have a difficult time differentiating and selecting
the best of many alternatives. Meanwhile, many small companies who are fighting
for recognition in this sea of possibilities can't understand why their innovative
products aren't selling well.
The solution to both group's problems is The Differentiator - a process
created by Telesian Technology that helps companies develop a unique positioning
message and related packaging for the organization and its products.
To be successful, a company must differentiate itself and its products from
all others, thus obtaining a unique position in the marketplace. After all,
if you can't differentiate your products from your competitors', how can you
expect the same of customers - who are much less familiar with the products
and the market?
The Differentiator helps high-tech manufacturers address these issues
and deal with such problems as limited product life cycles, limited lead times
before competitors respond with equal or greater improvements, as well as the
desire to control new technologies introduced during a short time period or
to a particular target market.
For more information on The Differentiator,
For further information, email Shari Worthington at ...
because it's never too late to differentiate!