Marketing Communications Division of Telesian Technology Inc.
The Communications Value Chain, developed
by Telesian Technology, is an innovative system of strategic marketing and tactical
programs designed specifically for the technical markets. The Communications
Value Chain provides you with:
- Results-oriented marketing strategies and programs
- Detailed knowledge of the technical markets
- Leading-edge technology solutions
... all designed to put you at the forefront of your industry.
Whether you're a software developer or instrument manufacturer, if you're looking
for results, put the Communications Value Chain
to work for you. Past successes include:
- An e-news program for an industrial controls supplier consistently delivered
response rates of 30-40%, each and every month.
- A two-year direct mail program for a software developer generated an overall
cost per lead of $3 while quadrupling company sales!
- A banner advertising program for a testing services firm generated click-throughs
of more than 5 times the industry average.
- A campaign for a machine vision manufacturer doubled qualified sales leads
from the previous year ... using PR alone!
- An international users association was established for a major computer
manufacturer. Thousands of paying members were brought in during the first
- In a single year, 24 full-length feature articles were written and placed
in national trade magazines for a developer of scientific instrumentation.
Components of The Communications Value Chain