Letter to the Editor: Know Thy Publication Editor
Hear, hear! There's nothing more tedious about a trade show than getting
pulled into a booth for a press pitch that is unrelated to my editorial
mission. Many vendors don't seem to realize that editors have their own
fields of interest and expertise within the industry that their magazine
I always listen politely as the sales/marketing/PR guy launches into his
canned speech about what he wants me to hear, even though he hasn't made the
slightest effort to find out what *I* want to hear. But then I walk away
thinking two things:
a) Editor So-and-So should have been listening to that pitch, not me. There's nothing I can do with that information.
b) I'll be sure to avoid that booth in the future so they can't waste any
more of my time.
Thanks for sharing that tip!
Consulting Editor (writes for Control Engineering)