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Technology & Manufacturing: Marketing, Web Development, E-Business

Bridging the Engineering-IT Divide: Julie Fraser, Cambashi, to Deliver Analyst Keynote at 3rd Annual ISA Marketing & Sales Summit, 17-19 September 2008

By Shari Worthington

Decades of success by the controls engineering and operations communities to keep IT out of its territory have come to an end. At the 3rd Annual ISA Marketing & Sales Summit, Principal Industry Analyst Julie Fraser of Cambashi will discuss how to address the new players, scope, motivations, and expectations, and how to help your champions sell to peers and executives. Register today, "Marketing & Sales Summit."