6 Steps to a High Impact Customer Reference Program
What's Working Podcasts
Take the latest "What's Working Podcast" with you. This month, listen to "6 Steps to a High Impact Customer Reference Program." Customer references are worth their weight in gold. Unfortunately, in many markets, like automation, references are at a premium because most customers prefer to keep a low profile and do not want to appear to endorse one vendor over another. Here are 6 key steps to keep in mind as you put together your reference program.