Marketing Strategies that Enable Sales Force Success: Juliann Grant to Speak at 3rd Annual ISA Marketing & Sales Summit, 18 September 2008
Salespeople spend 40% of their time preparing customer materials. But less than 50% of salespeople use materials created by marketing. The lack of a common language or common processes, siloed operations, and ineffective reporting leave both sales and marketing in the dark, shooting from the hip. Juliann Grant of Telesian and Scott Sommer of Jacobs Engineering will discuss how to address pre-sales and post-sales challenges, and how to help build a bridge between marketing and sales. Register today, "Marketing & Sales Summit."