How B2B Sites Can Overcome the Damage Caused by User Hostile Design
What's Working Podcasts
Take the latest "What's Working Podcast" with you. This month, listen to "How B2B Sites Can Overcome the Damage Caused by User Hostile Design." As most business buyers today start their search for products and services online, you'd think B2B web sites would be in better shape than they are. But new web site usability research found that B2B sites earned a mere 58% success rate (the percentage of time users accomplished their tasks on a site). Find out how to avoid failure.