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News & Notes Archive

[ Latest Issue | 2013| 2012 |2011 | 2010 | 2009 | 2008 | 2007 | 2006 or Earlier ]

December 2006:

• Articles In This Issue
  • Web Stickiness: Getting Site Visitors to Interact and Keep Coming Back
  • 6 Steps to Building Vibrant Buzz in Your Next Product Launch
  • The Marketing & e-Business Pop Quiz -- Test your marketing knowledge and you could get the book, "Changing Minds" by Howard Gardner
    
  • The Pop Quiz Archive
    
    
• Upcoming Events
  • The 7 Deadly Sins of Web Marketing…and How to Avoid Them (December 19, 2006)
  • Managing Competing Priorities in Marketing Communications: Editor vs Agency Insider Perspectives, MCAA Annual Conference (May 21, 2007)
    
    
• Service Highlights
  • PR Builder: Building Credibility Through Press Coverage
    
  • E-Commerce Systems to Empower Your Sales
    
    
• And Now For Something Completely Different ...
  • WEEKEND READING: Limits of Uncertainty
  • THE LIGHTER SIDE: The Secret to a Happy Marriage

Issue 66:

• Articles In This Issue
  • Advertising Can Kill Buzz
  • Key Web Performance Indicators for Marketing & Sales
  • The Marketing & e-Business Pop Quiz -- Test your marketing knowledge and you could get the book, "Our Iceberg Is Melting" by John Kotter
    
  • The Pop Quiz Archive
    
    
• Client Highlights
  • Control Microsystems Introduces SOLARPack, Integrated Solar Power Control & Communications with Intelligent Battery Sensing
  • Manufacturing Our Future Summit: Building Educational Systems for the Global Economy
    
    
• Service Highlights
  • High Impact Events Generate Leads, Accelerate Buying Cycle
    
  • Recharge Your Web Site: Design + Content + Search Engine Optimization
    
    
• And Now For Something Completely Different ...
  • WEEKEND READING: Eats, Shoots & Leaves by Lynne Truss
  • THE LIGHTER SIDE: The Vincent van Gogh Family Tree

Issue 65:

• Articles In This Issue
  • Random Acts of Marketing Lead to Sporadic Sales
  • Creating a Persuasion Architecture: What Are You Waiting For?
  • The Marketing & e-Business Pop Quiz -- Test your marketing knowledge and you could get the book, "A Whack on the Side of the Head" by Roger von Oech
    
  • The Pop Quiz Archive
    
    
• Client Highlights
  • GiftCard Partners Launches Web Site Focused on B2B Programs
  • Optical Test System from Wells Research Increases Quality in Digital Imaging Systems
    
    
• Service Highlights
  • Search Engine Optimization: Play Nice with Google…or Else
    
  • GuerillaTech: Get in Front of Prospects Quickly & Effectively
    
    
• And Now For Something Completely Different ...
  • WEEKEND READING: The Politically Incorrect Guide to Science by Tom Bethell
  • THE LIGHTER SIDE: Don't Mess With Old Ladies

Issue 64:

• Articles In This Issue
  • Hooking Decision Makers Online
  • Product Launches Uncovered: Products vs Services, Consumer vs Business, All the Rules Apply, Part 2
  • Assuring the Success of Your Product Management Team, Part 3: The Team as Evangelists
  • The Marketing & e-Business Pop Quiz -- Test your marketing knowledge and you could get the book, "The Anatomy of Buzz" by Emanuel Rosen
    
  • The Pop Quiz Archive
    
    
• ISA Marketing & Sales Summit: Sept 13-15, Austin, Texas
  • Jane Lansing, VP Marketing, Emerson Process, Featured Keynote on “Engineers are People, Too”
  • “7 Deadly Sins of Search Engine Marketing” by Shari Worthington, President, Telesian
  • Product Management Workshop Covers Voice of Customer, Product Launch Planning
    
    
• Service Highlights
  • E-Commerce Systems to Empower Your Sales Team
    
  • Managing the Buy Cycle: Timing is Everything
    
    
• And Now For Something Completely Different ...
  • WEEKEND READING: Chew On This: Everything You Don't Want to Know About Fast Food by Eric Schlosser & Charles Wilson
  • THE LIGHTER SIDE: A Physics Quiz for Engineers

Issue 63:

• Articles In This Issue
  • Google Adds Dayparting to PPC Search Advertising: Why You Should Care
  • Product Launches Uncovered: How to Handle Erosion, Products vs Services, Consumer vs Business Audiences
  • Assuring the Success of Your Product Management Team, Part 2: Allocating Resources
  • The Marketing & e-Business Pop Quiz -- Test your marketing knowledge and you could get the book, "PyroMarketing" byGreg Stielstra
    
  • The Pop Quiz Archive
    
    
• Events
  • ISA's First Annual Marketing & Sales Summit
  • Control Engineering's System Integrator of the Year Competition
    
    
• Client Highlights
  • All Weather Introduces New Runway Visual Range System for Airports
  • K-TEK Acquires BETA BV of The Netherlands, Pressure and Temperature Switches
    
    
• Service Highlights
  • PR Builder: Building Credibility Through Press Coverage
    
  • Recharging Your Web Site: Design + Content + Search Engine Optimization
    
    
• And Now For Something Completely Different ...
  • WEEKEND READING: Left to Tell: Discovering God Amidst the Rwandan Holocaust by Immaculee Ilibagiza
  • THE LIGHTER SIDE: Dog Diary vs Cat Diary

Issue 62:

• Articles In This Issue
  • Industry Analysts: 7 Steps to a Successful Engagement
  • Assuring the Success of Your Product Management Team: On-Time, On-Budget, Observable Market Impact
  • Manufacturers Lag Other Industries in Online Ad Usage
  • The Marketing & e-Business Pop Quiz -- Test your marketing knowledge and you could get the book, "The Little Red Book of Selling" by Jeffrey Gitomer
    
  • The Pop Quiz Archive
    
    
• ISA Launches 1st Annual Marketing & Sales Summit: Sept 13-15, Austin, Texas
  • Marketing & Sales Summit Focuses on Best Practices in Customer Acquisition & Retention
  • Special One-Day Workshop for Product Managers Covers Team Building, Voice of the Customer, and Product Launch Planning
    
    
• Service Highlights
  • Search Engine Optimization: Play Nice with Google...Or Else
    
  • GuerillaTech: Get in front of prospects quickly & effectively
    
    
• And Now For Something Completely Different ...
  • WEEKEND READING: Do Fish Drink Water? Puzzling and Improbable Questions and Answers by Bill McLain
  • THE LIGHTER SIDE: An Irishman, a Mexican, and a Blond Guy

Issue 61:

• Articles In This Issue
  • Increasing Trade Show Booth Traffic: Quantity and Quality
  • Word of Mouth Marketing in the Digital Age
  • The Marketing & e-Business Pop Quiz -- Test your marketing knowledge and you could get the book, "Cold Calling for the Clueless" by Ceri Ruenheck
    
  • The Pop Quiz Archive
    
    
• Client Highlights
  • K-TEK Wins Top Spot in CONTROL Magazine's Readers' Choice Awards
  • The Burns Companies Launch New Web Site for Real Estate Development & Construction Management Services
    
    
• Service Highlights
  • IMPACT Marketing™: MBC -- Managing the Buy Cycle
    
  • Recharge Your Web Site: Design + Content + Search Engine Optimization
    
    
• And Now For Something Completely Different ...
  • WEEKEND READING: The E-Bomb by Doug Beason
  • THE LIGHTER SIDE: Guys' Rules

Issue 60:

• Articles In This Issue
  • Web is Hub of Marketing Strategy, but Execs Don't Get Metrics
  • Response Rates: Telephone Ranks Highest, Space Advertising Ranks Lowest in 2005
  • The Marketing & e-Business Pop Quiz -- Test your marketing knowledge and you could get the book, "Get Clients Now: A 28-Day Marketing Program" by CJ Hayden
    
  • The Pop Quiz Archive
    
    
• Client Highlights
  • Northeast Energy Efficiency Partnerships Announces 2006 Annual Conference & Gala Awards Program
  • Linens 'n Things Launches B2B Rewards E-newsletter
    
    
• Service Highlights
  • Web Site Analytics Central to Understanding Web Marketing Programs
    
  • High Impact Events Generate Leads, Accelerate Buying Cycle
    
    
• And Now For Something Completely Different ...
  • WEEKEND READING: 1776 by David McCullough
  • THE LIGHTER SIDE: Who Needs a Dictionary

Issue 59:

• Articles In This Issue
  • Marketing Priorities for 2006 Focus on Internet, Customer Acquisition
  • Warming Up the Cold Calling Component of Your Telemarketing Program
  • The Marketing & e-Business Pop Quiz -- Test your marketing knowledge and you could get the book, "The Five Paths to Persuasion: The Art of Selling Your Message" by Robert Miller and Gary Williams
    
  • The Pop Quiz Archive
    
    
• Client Highlights
  • A&F Networking Launches New Converged Communications Web Site
  • Worcester County Republican Club Creates Blog for Political Activists
    
    
• Service Highlights
  • PR Builder: Getting Prominent Press Coverage
    
  • B-blogs and Microsites: Focus on What Your Customers Really Want
    
    
• And Now For Something Completely Different ...
  • WEEKEND READING: Faster, the Acceleration of Just About Everything by James Gleick
  • THE LIGHTER SIDE: The Cowboy

Issue 58:

• Articles In This Issue
  • Marketing Around the Buying Cycle, the Best Leverage Yet
  • Improving Your Press Coverage: The Challenge of E-Mail
  • The Marketing & e-Business Pop Quiz -- Test your marketing knowledge and you could get the book, "Getting to VITO" by Anthony Parinello
    
  • The Pop Quiz Archive
    
    
• Client Highlights
  • ISA Appoints Telesian's Shari Worthington as Marketing & Sales Chair
  • Control System Integrators Association Launches New Web Site
    
    
• Service Highlights
  • Recharge Your Web Site: Design + Content + Search Engine Optimization
    
  • Web Site Analytics
    
    
• And Now For Something Completely Different ...
  • WEEKEND READING: e, A Novel by Matt Beaumont
  • THE LIGHTER SIDE: What to do at Walmart

Issue 57:

• Articles In This Issue
  • E-mail Marketing Metrics and Insider Tips
  • The 7 Deadly Sins of Lead Generation, Part 2
  • The Marketing & e-Business Pop Quiz -- Test your marketing knowledge and you could get the book, "Virus of the Mind" by Richard Brodie
    
  • The Pop Quiz Archive
    
    
• Client Highlights
  • Cherrystone Angel Group and Slater Technology Invest in Ion Signature Technology
  • Linens 'n Things Launches Online Store for Corporate Gift Cards
    
    
• Service Highlights
  • The Communicator: High Impact Brochures & Catalogs
    
  • E-commerce Systems: Empower Your Sales Team
    
    
• And Now For Something Completely Different ...
  • WEEKEND READING: Level 4: Virus Hunters of the CDC by Joseph McCormick, MD, and Susan Fisher-Hoch, MD
  • THE LIGHTER SIDE: The Mental Asylum

Issue 56:

• Articles In This Issue
  • The 7 Deadly Sins of Lead Generation
  • Make Every Click Count with Landing Pages
  • The Marketing & e-Business Pop Quiz -- Test your marketing knowledge and you could get the book, "The Tipping Point" by Malcolm Gladwell
    
  • The Pop Quiz Archive
    
    
• ISA Highlights: Chicago, Oct 25-27, 2005
  • TUTORIAL: Suspects vs Prospects vs Leads: Acquisition & Lead Conversion Strategies for the Industrial Markets
  • TUTORIAL: Guerilla Marketing for the Industrial Markets
  • PANEL: A New Force in the Controls Industry: The Growth of Independent Control Integrators
  • NEW BOOK: Pinto's Points by Jim Pinto
    
    
• Service Highlights
  • Play Nice with Google...Or Else
    
  • GuerillaTech: Get in front of prospects quickly & effectively
    
    
• And Now For Something Completely Different ...
  • WEEKEND READING: How to Rule the World: A Handbook for the Aspiring Dictator by Andre de Guillaume
  • THE LIGHTER SIDE: Rules of the Park
  • NATURAL DISASTER HELP: Our thoughts and prayers are with the numerous natural disaster victims, rescuers, and volunteers. If you'd like to make a contribution, Christian Children's Fund does marvelous work around the world.
    

Issue 55:

• Articles In This Issue
  • Advertising Reach vs Frequency vs Cost Per Impression...or Should You Just Send in Sales
  • Positioning vs Messaging: How to Get There from Here
  • The Marketing & e-Business Pop Quiz -- Test your marketing knowledge and you could get the book, "The Fall of Advertising & the Rise of PR," by Al Ries and Laura Ries
    
  • The Pop Quiz Archive
    
    
• ISA 2005 Highlights: Marketing Sessions in Chicago, Illinois
  • When is a Lead a Lead: Acquisition & Lead Conversion Strategies for the Industrial Markets
  • Guerilla Marketing for the Industrial Markets
  • A New Force in the Controls Industry: The Growth of Independent Control Integrators
    
    
• Service Highlights
  • e-Magalog: The e-Newsletter for the B2B Markets
    
  • PR Builder: Getting Prominent Press Coverage
    
    
• And Now For Something Completely Different ...
  • WEEKEND READING: John Adams by David McCullough
  • THE LIGHTER SIDE: How to Give a Cat a Pill
  • Our thoughts and prayers are with Hurricane Katrina victims, rescuers, and volunteers. If you'd like to make a contribution or find a way to help more directly, USA Freedom Corps has an impressive list of ways you can assist.

Issue 54:

• Articles In This Issue
  • There's More to Search Engine Optimization Than Meta Tags
  • Better B2B Selling
  • The Marketing & e-Business Pop Quiz -- Test your marketing knowledge and you could get the book, "Secret Formulas of the Wizard of Ads," by Roy Williams.
    
  • The Pop Quiz Archive
    
    
• Client Highlights
  • Intel Launches Technology Partner Program for VARs
    
  • Manufacturing Advancement Center Announces Manufacturing Our Future Summit, October 6, 2005
    
    
• Service Highlights
  • Recharge Your Web Site: Design + Content + Search Engine Optimization
    
  • GuerillaTech: Define Your Unique Competitive Advantage and Start Generating Leads
    
    
• And Now For Something Completely Different ...
  • WEEKEND READING: Blog by Hugh Hewitt
  • THE LIGHTER SIDE: Catholic Math
    

Issue 53:

• Articles In This Issue
  • Psychology of Marketing: Viruses of the Mind
  • Search Engine Bots: Build It Right and They Will Come
  • The Marketing & e-Business Pop Quiz -- Test your marketing knowledge and you could get the book, "Sun Tzu's The Art of War plus The Art of Marketing," by Gary Gagliardi.
    
  • The Pop Quiz Archive
    
    
• Client Highlights
  • GiftCard Partners Launches Corporate Gift Card Program
    
  • Wells Research Introduces OS200, Modular Lens Testing System
    
    
• Service Highlights
  • The Channel Partner: Creating Effective Channels & Profitable Partnerships
    
  • Web Site Analytics
    
    
• And Now For Something Completely Different ...
  • WEEKEND READING: Safari to the Soul by Denis Waitley
  • THE LIGHTER SIDE: Noah Tries to Build a New Ark in 2005

Issue 52:

• Articles In This Issue
  • BusinessWeek Says, "Blogs Will Change Your Business"
  • 7 Reasons Why Great Product Launches Fail and What You Can Do to Avoid That
  • The Marketing & e-Business Pop Quiz -- Test your marketing knowledge and you could get the book, "Selling the Invisible," by Harry Beckwith
    
  • The Pop Quiz Archive
    
    
• Client Highlights
  • Competitive Edge Services Launches New Marketing Program in IT Services
    
  • WPI Venture Forum Offers $20k for Best Business Plan
    
    
• Service Highlights
  • B-Blogs and Microsites: Getting to What Customers Really Want
    
  • GuerillaTech: Moving Your Message to Prospects Quick and Effectively
    
    
• And Now For Something Completely Different ...
  • WEEKEND READING: Adams vs Jefferson: The Tumultuous Election of 1800 by John Ferling
  • THE LIGHTER SIDE: You're an Extreme Redneck When ...

Issue 51:

• Articles In This Issue
  • Why Marketing Isn't Working -- Or Is It
  • How Did Your Programs Perform, Part 3: Is Your Offer Compelling
  • The Marketing & e-Business Pop Quiz -- Test your marketing knowledge and you could get the book, "The Anatomy of Buzz," by Emanuel Rosen
    
  • The Pop Quiz Archive
    
    
• Client Highlights
  • Knott & Company Presents "Fundamentals of Wire Manufacturing" at Interwire
    
  • MassMEP Lean Roundtable Series: May 3, 2005
    
    
• Service Highlights
  • Search Engine Positioning: How to Get Top Natural Search Rankings
    
  • Public Relations Builder: Improving Your Marketing ROI with Press Coverage
    
    
• And Now For Something Completely Different ...
  • WEEKEND READING: Mind Wide Open by Steven Johnson
  • THE LIGHTER SIDE: Dealing With the Burdens of Life

Issue 50:

• Articles In This Issue
  • The 7 Deadly Sins of Web Marketing
  • Psychology of Marketing; How to Look Like an Expert
  • The Marketing & e-Business Pop Quiz -- Test your marketing knowledge and you could get the book, "The 22 Immutable Laws of Marketing," by Al Ries and Jack Trout
    
  • The Pop Quiz Archive
    
    
• Client Highlights
  • All Weather, Inc.'s Laser Ceilometer is First to Measure Four Cloud Layers
    
  • "Why Brand Matters" Sponsored by Women in Development of Greater Boston
    
    
• Service Highlights
  • Recharge Your Web Site: Design + Content + Search Engine Optimization
    
  • GuerillaTech: Define Your Unique Competitive Advantage and Start Generating Leads
    
    
• And Now For Something Completely Different ...
  • WEEKEND READING: In Praise of Hard Industries: Why Manufacturing, Not the Information Economy, Is the Key to Future Prosperty by Eamonn Fingleton
  • THE LIGHTER SIDE: You Can Take it With You

Issue 49:

• Articles In This Issue
  • Electronic Product Releases: Are You Helping or Hurting Your PR Program
  • How Did Your 2004 Programs Perform, Part 2: Is Your Message Working
  • The Marketing & e-Business Pop Quiz -- Test your marketing knowledge and you could get the book, "Sales Closing for Dummies," by Tom Hopkins
  • The Pop Quiz Archive
    
    
• Client Highlights
  • "Why Save Manufacturing" by Jack Healy, Manufacturing Advancement Center
    
  • Ion Signature Technology to Announce New Mass Spectrometry Software at Pittcon 2005
    
    
• Service Highlights
  • The Channel Partner: Creating Effective Channels & Profitable Partnerships
    
  • The Magalog: Generate Leads, Create Differentiation, Establish Credibility
    
    
• And Now For Something Completely Different ...
  • WEEKEND READING: The Tao of Physics by Fritjof Capra
  • THE LIGHTER SIDE: Hot Air Balloon Ride

Issue 48:

• Articles In This Issue
  • How Did This Year's Programs Perform? It's Time to Take a Look
  • What to Look for in Web Log Reports
  • The Marketing & e-Business Pop Quiz -- Test your marketing knowledge and you could get the book, "Bottom-Up Marketing," by Al Ries and Jack Trout
  • The Pop Quiz Archive
    
    
• Client Highlights
  • Cerrejón Chooses Automated Weather Observation Systems from All Weather, Inc. for Coal Mining Operations
    
  • ASI Instruments Introduces High Accuracy Laser Transmitter for Dry Bulk Solids Apps
    
    
• Service Highlights
  • Search Engine Positioning: How to Get High Natural Search Rankings
    
  • Public Relations Builder: Getting the press coverage you deserve
    
    
• And Now For Something Completely Different ...
  • WEEKEND READING: Starving to Death on $200 Million by James Ledbetter
  • A Tribute: Merry Christmas, My Friend

Issue 47:

• Articles In This Issue
  • The Role of Search in Business Buying Decisions
  • Which Marketing Vehicles Do Customers Trust?
  • The Marketing & e-Business Pop Quiz -- Test your marketing knowledge and you could get the book, "The Goal: A Process of Ongoing Improvement," by Eliyahu Goldratt
  • The Pop Quiz Archive
    
    
• Industry Highlights
  • Linens'n Things launches new web site for Corporate Gift Card Program
    
  • Canon launches MEAP, Java-based application platform that allows the creation of embedded applications for networked multifunctional devices that print, copy, scan, and fax
    
    
• Service Highlights
  • The e-Business Integrator™: What a well-planned web site can do for you
    
  • The Communicator™: Uniquely positioned product and corporate literature
    
    
• And Now For Something Completely Different ...
  • WEEKEND READING: From Beirut to Jerusalem by Thomas Friedman
  • THE LIGHTER SIDE: How to Avoid the Flu
    

Issue 46:

• Articles In This Issue
  • Excerpts from ISA 2004: Do You Really Know Your Market
  • The Psychology of Marketing: Neuromarketing
  • The Marketing & e-Business Pop Quiz -- Test your marketing knowledge and you could get the book, "Sell More through Effective Technical Presentations," by Paul Gruhn
  • The Pop Quiz Archive
    
    
• Industry Highlights
  • SYWARE Wins Pocket PC Magazine 2004 Award for "Best Pocket PC Database"
    
  • Ion Signature Technology Secures Financing for Innovative Data Analysis Tools
    
    
• Service Highlights
  • Play Nice with Google...Or Else
  • IMPACT Marketing™: Integrating Marketing Practices & Communications Tactics
    
    
• And Now For Something Completely Different ...
  • WEEKEND READING: Red Sox vs Yankees: The Great Rivalry
  • THE LIGHTER SIDE: Top 10 Secrets of the Boston Red Sox Comeback

Issue 45:

• Articles In This Issue
  • Focus on ROI: Face-to-face & Measurability Drive Marketing Programs
  • Trade Shows: Who's Afraid of the Big, Bad Drupa
  • The Marketing & e-Business Pop Quiz Returns
  • The Pop Quiz Archive
    
    
• Seminar Highlights at ISA Expo 2004...
  • Integrating Search Engine Marketing with Traditional Campaigns
    ISA Expo 2004, Houston, Texas, Wednesday, October 6, 2004, 3:45-5:15pm. Shari Worthington tackles the challenges of integrating Internet marketing with traditional programs.
  • 10 Steps to a High Impact Industrial Marketing Program
    ISA Expo 2004, Houston, Texas, Wednesday, October 6, 2004, 10:00-11:30am. Shari Worthington shows what works best when marketing budgets are tight.
    
    
• Service Highlights
  • Search Engine Positioning: How to Get High Rankings
  • e-Magalog™: The e-Newsletter for the B2B Markets
    
    
• And Now For Something Completely Different ...
  • WEEKEND READING: Jung: A Biography
  • THE LIGHTER SIDE: Low Cost Retirement...With All the Amenities

Issue 44:

• Articles In This Issue
  • Top 10 Trade Show Tips, Part 2
  • WikiWikiWeb: The Whiteboard Technology of Internet Communications
  • The Marketing & e-Business Pop Quiz will return in September
    
    
• Client Highlights
  • ISA Expo CEO Keynote: Manufacturers, Distributors, and Reps - The Challenge of Creating Partnerships in Industrial Automation, Tuesday, October 5, 2004, 2pm
  • SYWARE's mEnable® 2.0, First Pocket PC Software to Provide Dual Mode Choice of Wireless Access to Enterprise Data: 'Sometimes Connected' or 'Always Connected'
    
    
• Service Highlights
  • Public Relations Builder™: Getting the press coverage you need
  • The Channel Partner™: Creating Effective Channels & Profitable Partnerships
    
    
• And Now For Something Completely Different ...
  • WEEKEND READING: The Five People You Meet in Heaven by Mitch Albom
  • THE LIGHTER SIDE: I Was Thinking
    

Issue 43:

• Articles In This Issue
  • Top 10 Tips for Trade Shows
  • Are You Dazzling Your Customers?
  • The Psychology of Marketing: Managing Change
  • The Marketing & e-Business Pop Quiz: Congratulations to our most recent winner, Rob Sigal, Chemical Engineer Extraordinaire!
    
    
• Client Highlights
  • Manufacturing Advancement Center launches new web site and e-Newsletter on 'Best Manufacturing Practices'
  • Ion Signature Technology, developer of revolutionary new software for mass spectrometry, introduces web-based ROI calculator for analytical laboratories
    
    
• Service Highlights
  • Generate sales via targeted direct mail and trade show programs with the Direct Connection™
  • Target your message to specific customer segments and track the results online with Microsites and B-blogs
    
    
• And Now For Something Completely Different ...
  • WEEKEND READING: Molecules of the Mind: The Brave New Science of Molecular Psychology by Jon Franklin
  • THE LIGHTER SIDE: Overworked? Now You Know Why...

Issue 42:

• Articles In This Issue
  • Market Segmentation: Which Customers are Best for Me?
  • Google Issues Guiding Principles
  • The Psychology of Marketing: What's It Like Not to Know?
  • The Marketing & e-Business Pop Quiz
    
    
• Client Highlights
  • Cisco, Tech Data, and Telesian present: Developing a Successful VoIP Practice
  • Sell More Faster: Sales Strategies for Manufacturing Companies
    
    
• Service Highlights
  • e-Magalog™: The e-Newsletter for the B2B Markets
  • Search Engine Positioning: How to Get High Rankings
    
    
• And Now For Something Completely Different ...
  • WEEKEND READING: Why Things Break: Understanding the World by the Way It Comes Apart
    by Mark Eberhart
  • THE LIGHTER SIDE: Who's to Say Parents are Smarter Than Kids?

Issue 41:

• Articles In This Issue
  • Drip Marketing: Retaining Customers & Maintaining Mind-Share
  • Search Engine Loyalty is High: Google Ranks Highest
  • The Psychology of Marketing: Problem-Solving
  • The Marketing & e-Business Pop Quiz
    
    
• Client Highlights
  • K-TEK Launches Expanded Public Relations Program in Level Instrumentation
  • Manufacturers, Distributors, and the Internet: The Challenge of Creating Partnerships in Industrial Automation
    
    
• Service Highlights
  • Public Relations Builder™: Getting the press coverage you deserve
  • IMPACT Marketing™: Integrating Marketing Practices & Communications Tactics
    
    
• And Now For Something Completely Different ...
  • WEEKEND READING: The Owner's Manual for the Brain by Pierce J. Howard, PhD
  • THE LIGHTER SIDE: Feeling a Little Old? Try These Hit Songs
    

Issue 40:

• Articles In This Issue
  • Assessing Market Readiness for a New Product Launch
  • The Revenue Opportunity in Managing Negotiated Pricing Discounts
  • The Mossberg Effect: When Your PR Hits the Big Time, What Next?
  • The Trusted Advisor Pop Quiz
    
    
• Client Highlights
  • Microsoft, Symantec, and Telesian Present: Developing a Successful IT Security Practice, April 8, 2004, Waltham, Massachusetts
  • WPI Venture Forum Business Plan Contest to Award $20,000 + One-on-One Pitch Meeting with Venture Capitalists
    
    
• Service Highlights
  • Play Nice with Google...Or Else
  • GuerillaTech™: Get in Front of Prospects Quickly & Effectively
    
    
• And Now For Something Completely Different ...
  • WEEKEND READING: Envisioning Information by Edward Tufte
  • THE LIGHTER SIDE: Why the English Language May Be So Hard to Learn

Issue 39:

• Articles In This Issue
  • The CAN-SPAM Act of 2003 and Your Marketing Programs
  • The Buying Process, Part 3: 5 Steps to Creating IMPACT Messages
  • The Psychology of Marketing: The Rule of Scarcity
  • The "Automation Unplugged" Pop-Quiz, Part Three: Test Your Industry Knowledge and You Could Get a Copy of Jim Pinto's New Book
    
    
• Client Highlights
  • SYWARE Announces Visual CE 8, Rapid Application Development Environment for Pocket PC and Windows Mobile Devices
  • All Weather Inc. Launches New Web Site for Weather Measurement; Features aviation systems, meteorological sensors, and more
    
    
• Service Highlights
  • The PR Builder™: Getting Your Fair Share of Free Press
  • e-Magalog: The e-Newsletter for the B2B Markets
    
    
• And Now For Something Completely Different ...
  • WEEKEND READING: The Darwin Awards III - Survival of the Fittest by Wendy Northcutt
  • THE LIGHTER SIDE: Five Reasons Not to Mess with a Kid

Issue 38:

• Articles In This Issue
  • The Buying Process, Part 2: Five Steps to Creating IMPACT Messages
  • ISA Expo 2003…From Search Engines to B-Blogs: What's Working in e-Marketing, Part 3
  • The Psychology of Marketing: Trust and Your Brand
  • The "Automation Unplugged" Pop-Quiz, Part Two: Test Your Industry Knowledge and You Could Get a Copy of Jim Pinto's New Book
    
    
• Client Highlights
  • All Weather Inc Chooses Telesian: Telesian to handle 2004 public relations program for weather information systems
  • Telesian Partners with Industry Source: Comprehensive marketing program for industrial automation features product planning, PR, collateral, e-marketing, trade shows, and more
    
    
• Service Highlights
  • IMPACT Marketing: Integrating Marketing Practices & Communications Tactics
  • Search Engine Positioning: How to Get High Rankings
    
    
• And Now For Something Completely Different ...
  • WEEKEND READING: Out of Control: The New Biology of Machines, Social Systems, and the Economic World by Kevin Kelly
  • THE LIGHTER SIDE: Growing Up Ain't What It Used to Be

Issue 37:

• Articles In This Issue
  • The Buying Process: Marketing's Best Leverage Point
  • ISA Expo 2003...From Search Engines to B-Blogs: What's Working in e-Marketing, Part 2
  • Determining Success or Failure with the Marketing:Engineering Ratio
  • IMPACT Marketing: MBC™ Managing the Buy Cycle Workshop
  • NEW! The Automation Unplugged Quiz: Test Your Knowledge of the Industry and You Could Win a Free Book
  • What's Working in IT: Best Practices
    
    
• Client Highlights
  • SYWARE Announces Support for Windows Mobile-based Smartphone Devices
  • SoftwareCEO.com adds Telesian's Shari Worthington as Expert Resource in Marketing and PR Forum
    
    
• And Now For Something Completely Different ...
  • WEEKEND READING: The E Myth: Why Most Small Businesses Don't Work and What to Do About It by Michael Gerber
  • THE LIGHTER SIDE: The Duck

Issue 36:

• Articles In This Issue
  • ISA Expo 2003...From Search Engines to B-Blogs: What's Working in e-Marketing?
  • 10 Steps to a Successful Product Launch, Part 2
  • Using SPC to Analyze Web Site Traffic
  • "Automation Unplugged": New Book from Jim Pinto
    
    
• Client Highlights
  • ISA's Marketing & Sales Business Conference, November 12-13, 2003, Hyatt Regency Houston Airport, Houston, Texas. Conference Chair, Shari Worthington, will lead a session on "From Search Engines to B-Blogs: What's Working in e-Marketing."
  • R:BASE 7.0 Ups Ante in Windows Database Market with Robust Database Management System for Mission-Critical Applications
    
    
• Service Highlights from Telesian Technology
  • The Magalog: Generate Leads, Establish Credibility
  • The Channel Partner™: Create Effective Channels & Profitable Partnerships
  
  
  
• And Now For Something Completely Different ...
  • WEEKEND READING: The Goal: A Process of Ongoing Improvement by Eliyahu M. Goldratt and Jeff Cox
  • THE LIGHTER SIDE: Lil' Red Riding Hood

Issue 35:

• Articles In This Issue
  • 10 Steps to a Successful Product Launch
  • Making International Channels Work, Part 2
  • Ensuring Success with CRM Technology, Part 2
  • Mistaken Identity: Does Your Logo Represent the Real You?
    
    
• Seminar Highlights
  • Great Marketing = Profitable Customer$, presented by the Center for Women & Enterprise, September 19, 2003, Clark University, Worcester, MA. Telesian President Shari Worthington will lead a session on "e-Marketing and the Web: What's Right for Your Business."
  • ISA's Marketing & Sales Business Conference, November 12-13, 2003, Hyatt Regency Houston Airport, Houston, Texas. Conference Chair, Shari Worthington, will lead a session on "From Search Engines to B-Blogs: What's Working in e-Marketing."
    
    
• Service Highlights from Telesian Technology
  • New! Global Search Engine Optimization Service Supports International Channels
  • Defining Your Unique Selling Proposition -- The Differentiator™
  
  
  
• And Now For Something Completely Different ...
  • WEEKEND READING: A Short History of Nearly Everything by Bill Bryson
  • THE LIGHTER SIDE: Snakes!

Issue 34:

• Articles In This Issue
  • Establishing International Channels, Part 1
  • Trout Phishing in America & Other e-Mail Scams
  • Ensuring Success with CRM Technology, Part 1
  • Psychology of Marketing: Likeability
    
    
• Client Highlights
  • har*GIS Chooses SYWARE's Visual CE Software to Add Fast, Flexible Mobile Forms to Fleet Automation System
  • Knott & Company Handles Asset Sales for Carolina Steel & Wire Corp. and R&B Wire & Steel Manufacturing LLC
    
    
• Service Highlights from Telesian Technology
  • New Seminar: What's Working in e-Marketing: From Search Engines to B-blogs, October 22, 2003, ISA Expo 2003, Houston, Texas
  • You Can Never Know Too Much About Your Buyers: The Market Blueprint™
  
  
  
• And Now For Something Completely Different ...
  • WEEKEND READING: Einstein's Dreams by Alan Lightman
  • Good Engineering News from Iraq

Issue 33:

• Articles In This Issue
  • Search Engine Optimization: Beware of Pretenders
  • 8 Steps to Developing a Revenue-Driven Partner Strategy, Part 2
  • Getting the Most from Industry Analysts, Part 2
  • Web Site Usability and Accessibility: Customer Issues and Government Regulations
  • Psychology of Marketing: Establishing Expertise
    
    
• Client Highlights
  • Vision Systems Design Magazine Feature Article Details Optical Test System from Wells Research & Development
  • New Knowledge Base Serves as Central Repository for National Academy of Elder Law Attorneys, Massachusetts Chapter
    
    
• Service Highlights from Telesian Technology
  • Make Sure You're Not Losing Sales with an Out-of-Date Online Product Catalog
  • Creating an Effective Analyst Relations Program
  
  
  
• And Now For Something Completely Different ...
  • WEEKEND READING: Why Pride Matters More than Money by Jon R. Katzenbach
  • THE LIGHTER SIDE: The Mother-in-Law
    

Issue 32:

• Articles In This Issue
  • 8 Steps to Developing a Revenue-Driven Partner Strategy, Part 1
  • Getting the Most from Industry Analysts, Part 1
  • Psychology of Marketing: The Power of Persuasion
  • ONE MINUTE SURVEY: Marketing via the Influence of PR
  
  
  
• Client Highlights
  • Telemedicine Solutions Announces Expansion of Americhoice Telemdicine Program to National Level
  • WPI Venture Forum Presents -- Creating and Retaining Loyal Customers in Turbulent Times: The Leadership Challenge for CEOs, June 18, 2003
    
    
• Service Highlights from Telesian Technology
  • Search Engine Positioning: How to Get Top Rankings
  • Creating Effective Channels & Profitable Partnerships
  
  
  
• And Now For Something Completely Different ...
  • WEEKEND READING: Into the Wild by John Krakauer
  • THE LIGHTER SIDE: Updated Employee Handbook

Issue 31:

• Articles In This Issue
  • Web-based Self Service Slashes Costs to $1.17 per Inquiry
  • 6 Key Questions for Building an Exceptional Message
  • ONE MINUTE SURVEY: Summary Results and our Pocket PC Winner!
  
  
  
• Client Highlights
  • Wells Research's OpticStudio Provides Quickand Easy Lens Testing at a Fraction of the Price
  • Technology Trends from Charlie Masi: Are You Part of the Solution?
    
    
• Service Highlights from Telesian Technology
  • Got a New Launch and Time is of the Essence?
  • The e-Marketing Advantage
  
  
  
• And Now For Something Completely Different ...
  • WEEKEND READING: Harvey Penick's Little Red Book: Lessons and Teachings from a Lifetime in Golf
  • THE LIGHTER SIDE: Ghost Car

Issue 30:

• Articles In This Issue
  • Keep Your E-mail From Being Classified as Spam
  • Why IBM Can't Cold Call
  • ONE MINUTE SURVEY: What Keeps You Awake at Night?
  
  
  
• Client Highlights
  • R:BASE Chooses SYWARE's Visual CE Software to Add Mobility to Robust DBMS
  • JTBN Hosts "Homeland Security: Technology and Ethics," Tuesday, April 8, 2003
    
    
• Service Highlights from Telesian Technology
  • Turn Your Product Catalog into a Lead Generation Device with the Magalog
  • When Dresser Needed an Electronic Product Catalog, They Turned to Telesian
  
  
  
• And Now For Something Completely Different ...
  • WEEKEND READING: Great Books: My Adventures with Homer, Rousseau, Woolf, and Other Indestructible Writers of the Western World by David Denby
  • THE LIGHTER SIDE: Ever Wonder?

Issue 29:

• Articles In This Issue
  • B-Blogs: A New Form of Grass Roots Marketing
  • e-Mail Marketing Stats: How Does Your Company Measure Up?
  • ONE MINUTE SURVEY: How Do You Generate Leads?
  • Play Nice With Google ... or Else
    
    
• Client Highlights
  • SoftwarePricing.com Debuts New Online Knowledge Base
  • National Academy of Elder Law Attorneys, Mass Chapter, Launches New Web Sites
    
    
• Service Highlights from Telesian Technology
  • Get Top Search Engine Rankings with Telesian's Optimization Service
  • When Apple Computer Needed a Channel Development Kit, They Turned to Telesian
  • Telesian's Shari Worthington co-hosts WPI Venture Forum Radio Show, March 22 and March 29
    
    
• And Now For Something Completely Different ...
  • WEEKEND READING: The Outermost House by Henry Beston
  • THE LIGHTER SIDE: George Carlin Strikes Again
    

Issue 28:

• Articles In This Issue
  • Provocation-Based Selling
  • Lessons Learned in Customer Relationship Management: Square D
  • ONE MINUTE SURVEY: How Do You Measure ROI?
    
    
• Client Highlights
  • Optimum Technologies Debuts New Web Site for Optical Design & Manufacturing
  • SYWARE Intros Wireless Software for Windows XP Tablet PCs
    
    
• Service Highlights from Telesian Technology
  • Get in Front of Prospects Quickly with GuerillaTech™
  • Keep Track of Competitor and Market Moves with MarketEyes®
    
    
• And Now For Something Completely Different ...
  • WEEKEND READING: What's So Great About America by Dinesh D'Souza
  • THE LIGHTER SIDE: Who's Driving?
    

Issue 27:

• Making the Move to CRM
• The Fallacy of Common Sense
• e-Marketing Readiness Checklist

Issue 26:

• Making Sense of Web Site Activity
• Coping with Spam
• US B-to-B e-Commerce on the Rise, Despite the Economy

Issue 25:

• Lessons Learned at the ISA 2002 Conference: Alleviating Pain, Generating Leads, Managing the Sales Cycle
• Automating the Whole Sales Cycle

Issue 24:

• When Sales Aren't What You Expect: The Marketing Audit for the "Real Economy"
• Inside Dana Automotive
• Networking Checklist: Making Every Contact Count

Issue 23:

• Measuring Success: Leads vs Brand
• Evaluating Lead Generation Techniques

Issue 22:

• The New Marketing Workhorse: e-Newsletters
• e-Marketing to Executives

Issue 21:

• The Essential e-Marketing Toolbox: Getting Results
• Benchmark Data: B2B Response Rates

Issue 20:

• The Essential e-Marketing Toolbox
• Web Use Rises to 54% of US Population

Issue 19:

• The 10 Commandments of Guerilla Marketing, B2B Style
• The Internet as Disruptive Technology

Issue 18:

• The Growth Of Industrial e-Sales
• e-Marketing: What's Working?

Issue 17:

• Focus on Brand, Not Price
• Banners Do Work

Issue 16:

• e-Commerce in Manufacturing
• Creating a World Class Site

Issue 15:

• Business-to-Business on the Internet
• Creating the Perfect Web Site

Issue 14:

• Psychology of the Sell
• Net Benefits
• The Good and the Bad of the Internet

Issue 13:

• Editor Preferences for Delivering Press Releases
• Market Statistics
• Virtual Communities Update

Issue 12:

• e-Commerce in the Industrial Markets
• Intranets and Extranets
• Wiring the Healthcare Industry

Issue 11:

• e-Commerce Study shows Imbalances
• Intranets Handle a Variety of Tasks
• Don't Hire PR Flacks

Issue 10:

• The Psychology of Cyberspace
• Banner Advertising Starts to Work
• Industrial Controls Market to Reach $13.7 Billion in US by 2002
• PCI Bus Sees Higher Growth Rate in Data Acquisition Board Market
• Competitive Intelligence

Issue 9:

• What's Hot? Virtual Communities
• e-Commerce Growth Driven by Critical Objectives
• Process Automation Market Will Grow to $70B
• Segmenting Internet Buyers
• Managing Competitive Intelligence

Issue 8:

• Internet Advertising Hits Close to $1B
• Business-to-Business Interactive Sales
• Design Software Sales on the Rise
• Manufacturing Software Purchase Intentions Rank CAD #1
• CIOs Turn to Intranets and Extranets

Issue 7:

• e-Commerce Goes Open Systems
• Manufacturing Enters the Era of the "Virtual Customer"
• The Changing Role of Trade Journals
• Gauge Your Progress

Issue 6:

• Internet's Impact on US Manufacturers
• Venture Money Abounds in High Tech
• Networking Market Slows
• Scientific Research and the Web

Issue 5:

• Don't Be Fooled by Virtual Malls
• Internet's Influence on Customers
• Keys to Marketing Success in Life Sciences
• CAD/CAM Market on the Rise

Issue 4:

• e-Commerce Moves Ahead, With or Without SET
• Corporate R&D on the Rise
• Half of Net Population Logs on Daily
• Flow Manufacturing Catches On
• Secrets of Success for Entrepreneurs

Issue 3:

• e-Commerce Gets Security Boost with Biometrics
• Robot Shipments Hit New Highs
• Laser Diode Market Grows into Billions
• Cost of Semiconductor Marketing
• How Workload Pressure Affect Engineers
• Price Doesn't Make Top 10 in Level Instrumentation
• Simulation Control Market Grows

Issue 2:

• e-Commerce Predictions
• R&D Spending
• High Speed Web Access
• Web Pages Galore
• Push vs Pull
• Demand for Bandwidth Drives Hardware Sales

Issue 1:

• The Growing Importance of Robots
• Federal Funding for Science & Technology
• Industrial Laser Equipment & Systems
• Industry Analysts Project Manufacturing Automation Markets
• Conflict and Cooperating in National Competition for High Technology Industry
• The Market for Electronics Manufacturing Service Providers/Contract Assembly Companies

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