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News & Notes Archive

[ Latest Issue | 2013| 2012 |2011 | 2010 | 2009 | 2008 | 2007 | 2006 or Earlier ]

December 2010 - Celebrating 100 Issues:

• Articles In This Issue
  • Best of the Best - News from the Telesian:Marketing Division:
    • Positioning: The Measurability of Marketing ROI
    • Marketing Around the Buy Cycle: The Best Leverage Yet
    • What Do Buyers Really Want?
  • Best of the Best - News from the Telesian:e-Business Division:
    • Top PPC Advertising Mistakes
    • Give Your eNewsletter a Performance Lift
  • Best of the Best - What's Working Portal:
    • What's Working Podcast: 7 Steps for Successful Meetings with the Press
    • What's Working Blog: Marketing Missteps
      
• The Marketing & e-Business Pop Quiz -- Everything Is Miscellaneous: The Power of the New Digital Disorder by David Weinberger
• The Pop Quiz Archive
  
  
• And Now For Something Completely Different ...
  • Weekend Reading: Understanding Comics by Scott McCloud
  • The Lighter Side: World's Largest Dump Truck

November 2010 - Our 100th Issue:

• Articles In This Issue
  • Best of the Best - News from the Telesian:Marketing Division:
    • Positioning: Target Marketing for Technology Products
    • Random Acts of Marketing Lead to Sporadic Sales
    • 10 Steps for a Successful Product Launch
  • Best of the Best - News from the Telesian:e-Business Division:
    • Why Brands Matter in e-Marketing
    • 5 Ways Brands Are Flunking Social Media
    • Why You Need to Start Podcasting Today
  • Best of the Best - What's Working Portal:
    • What's Working Podcast: A Look at Social Media with Emerson's Jim Cahill and Deb Franke
    • What's Working Blog: 6 Steps to Developing Social Media Strategy
      
• The Marketing & e-Business Pop Quiz -- Zag: The Number One Strategy of High-Performance Brands by Marty Neumeier
• The Pop Quiz Archive
  
  
• And Now For Something Completely Different ...
  • Weekend Reading: The Art of The Incredibles, by Mark Cotta Vaz
  • The Lighter Side: Will It Blend - iPad?

October 2010:

• Articles In This Issue
  • Blogs Drive Growth But Corporations Struggle
  • 8 Steps for Organizing Content for Social Media

• From the "What's Working" Portal:
  • What's Working Blog: Integrating Social Media and Direct Mail
    
• The Marketing & e-Business Pop Quiz -- Speak Human: Outmarket the Big Guys by Getting Personal by Eric Karjaluoto
• The Pop Quiz Archive
  
  
• Webinar: Wednesday, November 3, 2010 1:00 PM - 2:00 PM
  • "Twitter Power Marketing: Build your Brand & Boost Your Bottom Line" presented by Juliann Grant
    
    
• Client Highlights
  • K-TEK Launches New Mcommerce Site for Level Switches and Transmitters
  • Ophir Laser Measurement Group Launches New Social Media Program
    
    
• And Now For Something Completely Different ...
  • Weekend Reading: Rework, by Jason Fried and David Heinemeier
  • The Lighter Side: The Coke & Mentos Rocket Car

September 2010:

• Articles In This Issue
  • 9 Ways to Add Social Media into Your Upcoming Event
  • Name Games: 1830DX vs. PlantFloor Pro

• From the "What's Working" Portal:
  • What's Working Blog: Integrating Marketing and Sales
    
• The Marketing & e-Business Pop Quiz -- Content Strategy for the Web by Kristina Halvorson
• The Pop Quiz Archive
  
  
• Client Highlights
  • Mersive Introduces M-Series, First Large Format, Beyond-HD Display that Delivers Simplified, Low Cost Collaborative Visualization
  • Ophir-Spiricon Introduces Offline Sensor Finder Application for Laser Power/Energy Meters, Adds Chinese and Russian to Web Site
    
    
• And Now For Something Completely Different ...
  • Weekend Reading: Taking the Leap: Freeing Ourselves from Old Habits and Fears by Pema Chodron
  • The Lighter Side: Insane Pogo Sticks

August 2010:

• Articles In This Issue
  • News from the World of Search Engine Marketing
  • 6 Major Hurdles for Businesses in Social Media
• From the "What's Working" Portal:
  • What's Working Blog: Altimeter's 8 Success Criteria for Facebook Marketing
  • What's Working Blog: Blogging Contest: Win an iPod Touch
  • What's Working Podcasts: Do's and Don'ts of Search Engine Optimization
    
• The Marketing & e-Business Pop Quiz -- The User is Always Right by Steve Mulder
• The Pop Quiz Archive
  
  
• Event Highlight: ISA Marketing & Sales Summit, September 1-3, 2010, Atlanta, GA
  • "Search Engine Marketing: 2010 Update" to be presented by Shari Worthington
    
• "Building Detailed Marketing Profiles to Drive Better Sales" to be presented by Juliann Grant, Telesian Technology, and Scott Sommer, Jacobs Engineering
  
  
• And Now For Something Completely Different ...
  • Weekend Reading: Delivering Happiness: A Path to Profits, Passion and Purpose by Tony Hsieh CEO Zappos
  • The Lighter Side: No Need For A Corkscrew

July 2010:

• Articles In This Issue
  • Why Brands Matter in E-Marketing
  • Spicing Up Direct Marketing Campaigns
• From the "What's Working" Portal:
  • What's Working Blog: Top Five Fav Links
    
• The Marketing & e-Business Pop Quiz -- eMarketing Strategies for the Complex Sale by Ardath Albee
• The Pop Quiz Archive
  
  
• Event Highlight: ISA Marketing & Sales Summit, September 1-3, 2010, Atlanta, GA
  • "Search Engine Marketing: 2010 Update" to be presented by Shari Worthington
    
• "Building Detailed Marketing Profiles to Drive Better Sales" to be presented by Juliann Grant, Telesian Technology, and Scott Sommer, Jacobs Engineering
  
  
• And Now For Something Completely Different ...
  • Weekend Reading: Ender's Game by Orson Scott Card
  • The Lighter Side: Supersonic Skydive

June 2010:

• Articles In This Issue
  • The Importance of a Mobile Strategy
  • Cold Calling Can be Arduous
• From the "What's Working" Portal:
  • What's Working Blog: Highly Effective E-mail Marketing Tactics
    
• The Marketing & e-Business Pop Quiz -- What Poetry Brings to Business by Clare Morgan
• The Pop Quiz Archive
  
  
• Event Highlights
  • ISA Spring Leaders Meeting, Shari Worthington and Jon DiPietro to present "Social Media: Next Steps," June 13, 2010, Las Vegas, Nevada
    
• MCAA, Shari Worthington to present, "Now That You Know What Social Media Is, How Do You Put It to Work?", June 22, 2010, Webinar
  
  
• And Now For Something Completely Different ...
  • Weekend Reading: The Seashell Anthology of Great Poetry edited by Christopher Burns
  • The Lighter Side: Dilbert: Hi I'm an Engineer

April 2010:

• Articles In This Issue
  • 2010 Outlook, Part 2: Social Media
  • 60% of All Sales Are Made After the 4th Call
  • An Automated Future
• From the "What's Working" Portal:
  • What's Working Podcast: How to Create Valuable, Relevant Content for Social Media
    
• The Marketing & e-Business Pop Quiz -- Switch Chip Heath and Dan Heath
• The Pop Quiz Archive
  
  
• Event Highlights
  • MCAA Industry Forum, Shari Worthington to present "Social Media for Business," May 18, 2010, Dallas, TX
    
• ISA Spring Leaders Meeting, Shari Worthington and Jon DiPietro to present "Social Media: Next Steps," June 13, 2010, Las Vegas, NV
  
  
• And Now For Something Completely Different ...
  • Weekend Reading: Awareness: The Perils and Opportunities of Reality
  • The Lighter Side: Global Free Hugs Day

March 2010:

• Articles In This Issue
  • Give Your E-Newsletter A Performance Lift (available as a podcast)
• From the "What's Working" Portal:
  • What's Working Blog: Email Monetization Strategies
  • What's Working Blog: Call for Papers, ISA M&S Summit
  • What's Working Podcast: Give Your E-Newsletter a Performance Lift
  • What's Working Podcast: PR in a Social Media World
    
• The Marketing & e-Business Pop Quiz -- Linchpin by Seth Godin
• The Pop Quiz Archive
  
  
• Client Highlights
  • Intense Ltd. Adds Ultra Compact, High Brightness 600W Mini Stacked Array Laser
    
• Sustainable Minds and MAGNET Partner to Advance Sustainable Product Design for Ohio Manufacturers
  
  
• And Now For Something Completely Different ...
  • Weekend Reading: Death in the Haymarket by James Green
  • The Lighter Side: A Brief History of Pretty Much Everything

January 2010:

• Articles In This Issue
  • 2010 Outlook, Part 1: Search and E-Mail Marketing
  • Survey Results, Part 2: Assessing the Annoyance Factor
• From the "What's Working" Portal:
  • What's Working Blog: #Socialgraphics the New Demographics?
  • What's Working Blog: Top Five Faves
    
  • What's Working Podcast: What Do Buyers Really Want Part 1 and 2
• The Marketing & e-Business Pop Quiz -- Managing Multiple Projects by Michael and Irene Tobis
• The Pop Quiz Archive
  
  
• 5th Annual ISA Marketing & Sales Summit
• Want to help plan the next ISA M&S Summit? We're looking for a few good volunteers to join the planning committee, telecons are starting up soon. If you are interested, please email .
  
  
• Client Highlights
  • Wells Research Expands OpticStudio™ Line of Lens Testing Systems with Fully Automatic System
    
• Ophir-Spiricon Introduces BeamGage® Professional, Next Generation Laser Beam Analysis System
  
  
• And Now For Something Completely Different ...
  • Weekend Reading: Good-Bye, Chunky Rice by Craig Thompson
  • The Lighter Side: Evolution of Dance

[ Latest Issue | 2013| 2012 |2011 | 2010 | 2009 | 2008 | 2007 | 2006 or Earlier ]