Telesian:Marketing™
Marketing Communications Division of Telesian Technology Inc.
 The Communications Value Chain™, developed
by Telesian Technology, is an innovative system of strategic marketing and tactical
programs designed specifically for the technical markets. The Communications
Value Chain provides you with:
- Results-oriented marketing strategies and programs
- Detailed knowledge of the technical markets
- Leading-edge technology solutions
... all designed to put you at the forefront of your industry.
Producing Results
Whether you're a software developer or instrument manufacturer, if you're looking
for results, put the Communications Value Chain
to work for you. Past successes include:
- An e-news program for an industrial controls supplier consistently delivered
response rates of 30-40%, each and every month.
- A two-year direct mail program for a software developer generated an overall
cost per lead of $3 while quadrupling company sales!
- A banner advertising program for a testing services firm generated click-throughs
of more than 5 times the industry average.
- A campaign for a machine vision manufacturer doubled qualified sales leads
from the previous year ... using PR alone!
- An international users association was established for a major computer
manufacturer. Thousands of paying members were brought in during the first
year.
- In a single year, 24 full-length feature articles were written and placed
in national trade magazines for a developer of scientific instrumentation.
Components of The Communications Value Chain
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