Wednesday, July 28, 2021

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Tech Library

Take a second and browse some of the tips, tutorials, and special reports that we've made available. We're sure you'll find some interesting and useful information.

Telesian Technology regularly publishes "News & Notes: What's Working in Marketing & e-Business". If you would like to receive the next issue or request further information about our services, simply fill out our online registration form.

"e-Business in Manufacturing: Putting the Internet to Work in the Industrial Enterprise" by Shari L.S. Worthington and Walt Boyes. Order your copy of this indispensible guide to the Internet today!

eBooks:

• Social Media Strategy: Adapting to the Seismic Shift in the Technical Markets
• Branding in the Industrial Markets

Industry Insights:

• Entrepreneurial orientation and the survival of the 21st century manufacturer

Tips:

• How can you get more bang for your buck from your web site?
• What are the top tips for effective web sites?
• What's the hottest trend in marketing for technical audiences?
• What things are important when you deal with the press?
• How can you make your site rank higher in search results?
• Do you need to re-engineer your web site?
• What's the best way to generate leads and orders?
• Do you really know how to work with the technical press?
• How can you make your newsletter a keepsake?
• Is the Internet the best way to deliver your message?

Tutorials:

• The 10 Commandments of Guerilla Marketing: B2B Style
• Positioning: Target Marketing for Technology Products
• The 10 Commandments of Public Relations
• Getting the Most from Your Public Relations Program

Special Reports:

When you select a Special Report, you will be asked to fill out and submit a download request. Once your request is processed, you will be taken to the Special Report download page where you can begin the download.

• Using LinkedIn to Full Advantage: Professional Gains, Not Games
• 2015 SBDC: The New Rules of Sales & Marketing
• 2014 SBDC: The Marketing Plan, Ignore It and You End Up Competing on Price
• 2013 SBDC: Using Social Networking to Boost Sales & Marketing
• 2011 SBDC: Social Media for Business, Adapting to the Seismic Shift
• 2011 MCAA: Branding in the Industrial Markets
• 2010 ISA Marketing & Sales Summit: Taking Your Search Marketing to the Next Level
• 2010 ISA Marketing & Sales Summit: Building Detailed Marketing Profiles to Drive Better Sales
• 2010 MCAA: Social Media for Business, Adapting to the Seismic Shift
• Social Media Marketing for Business
• Getting Started with Social Media for Non-Profits (6.0MB PDF File - free download)
• Marketing with Twitter: Strategies to Boost Your Bottom Line (PDF File - free download)
• Facebook, Twitter & Online Communities: Strategies to Boost Your Bottom Line (7.5MB PDF File - free download)
• Getting Started in Social Media, PBAC Resource Sheet (PDF File - free download)
• 2008 ISA Marketing & Sales Summit: Taking Your Search Marketing Program to the Next Level
• 2007 ISA Marketing & Sales Summit: Taking Your Search Marketing Program to the Next Level
• Presentation: The 7 Deadly Sins of Web Marketing, Promoting Engineering Products and Services (1.79MB PDF File - free download - no download request required)
• Excerpt from "e-Business in Manufacturing: Putting the Internet to Work in the Industrial Enterprise," by Shari L.S. Worthington and Walt Boyes (PDF File)
• Presentation: The 7 Deadly Sins of Search Engine Marketing (PDF File)
• Presentation: The Changing Landscape of Marketing, Best Practices and Techniques for Customer Acquisition and Retention (PDF File)
• Presentation: e-Marketing & the Web, What's Right for Your Business (PDF File)
• Presentation: The 7 Deadly Sins of Lead Generation, The Changing Landscape of Customer Acquisition and Retention (PDF File)
• Presentation: High Impact Guerilla Marketing in the Industrial Markets: Presentation at ISA 2005 (PDF File)
• Presentation: Acquisition & Lead Conversion Strategies for the Industrial Markets: Presentation at ISA 2005 (PDF File)
• Presentation: Integrating Search Engine Marketing with Traditional Programs: Presentation at ISA 2004 (PDF File)
• Presentation: 10 Steps to Developing A High Impact Marketing Program: Presentation at ISA 2004 (PDF File)
• Presentation: Bringing Technology Products to Market, MassWIT 2004 (PDF File)
• Presentation: From Search Engines to B-Blogs: What's Working in e-Marketing: Presentation at ISA 2003 (PDF File)
• Presentation: Lessons Learned in e-Business: Presentation at ISA 2002 (PDF File)
• Presentation: e-Marketing, Getting the Biggest Bang for Your Marketing Bucks: Presentation at ISA 2002 (PDF File)
• Presentation: Getting the Biggest Bang for Your Marketing Bucks (PDF File)
• Presentation: How to Develop the Perfect Site for Engineers and Scientists (PDF File)

For more information on Telesian Technology's range of marketing services, call +1 508.755.5242.