Your technology has potential. Let's build the business it deserves.
Telesian’s award-winning team helps B2B companies selling complex technology identify growth opportunities, sharpen customer value, and turn go-to-market strategy into action.
Led by serial entrepreneur and marketing scholar Shari LS Worthington, PhD, our team combines technical fluency, customer insight, and business-building strategies with hands-on marketing implementation.
Find your opportunity. Define your advantage. Bring it to market.
Your technology could serve many markets. But your time, budget, and sales capacity have limits. Which opportunities deserve your investment — and what will it take to win?
We help you make those decisions. It starts with an innovative business model that enhances customer value and provides a sustainable competitive advantage. The next step is a go-to-market plan built on clear, differentiated positioning; persuasive messaging; and a results-driven marketing and sales plan. Finally, we help you execute, test, and refine your approach as you learn what moves customers to act.
Learn how to empower your organization with the creativity, passion, and innovation that infuses an entrepreneurial mindset. Our full- and half-day sessions immerse your organization in entrepreneurial thinking and the corresponding methods for executing innovation strategies and driving business growth. Graduate-level workshops include business model innovation, design thinking, entrepreneurial mindset, and more. Find out more.
It is increasingly difficult to know where your prospective customers are finding the information they need to make sound purchase decisions. Do they turn to paid media, earned media, owned media or a mixture? From search marketing to social media to webinars, we bring together the tools needed to find and keep you in touch with customers and partners.
Buyers continue to dramatically shift their choices of media source and usage patterns to get the information they seek. This has a direct impact on when, where, and how they choose brands. Our team of marketing professionals can help you create a communications program designed to communicate directly with audiences and generate leads…wherever they may be.
From press releases and brochures to white papers and social media posts, our team knows how to create valuable content that develops connections with prospects by addressing the problems they face. We then work with you to develop a communications program that gets your content in front of the right prospects in order to build your brand and generate leads.
A strong brand makes it more likely that a customer will remember you when a need for your product or service arises. Our Brand Engine and Public Relations programs create a strong brand architecture and visibility for your organization on which you can build your promotions and sales programs.
