Who We Are
Creating & Retaining Loyal Customers in Technology Markets
Telesian Technology provides marketing services for companies selling complex products to technical professionals. We’re scientists, engineers, and strategists who are also well-known marketing professionals.
Since 1987, Telesian has focused on developing innovative marketing programs that support the sales effort, both online and off, by generating qualified leads, increasing brand awareness, and developing long-term customer relationships through high-impact promotions programs.
Our philosophy is one that combines long-term vision with attention to detail so clients receive the best possible return on their investment. We emphasize teamwork and management involvement in the problem solving process. This ensures that all parties understand the strategic direction that has been crafted for your company.
Telesian Technology serves a wide range of clients, from IPO-track start-ups to well-established Fortune 500 firms, such as Apple Computer and Raytheon. Our clients’ projects include hardware, software, and services for general purpose computing, as well as specialty products for machine vision, laboratory instruments, simulation, process control, video conferencing, digital signal processing, CAD/CAM, and more. We also serve a range of professional businesses, such as those providing venture capital services.
We understand your potential customer’s motivations and are able to speak directly to their special needs because we’ve been there. Acting as an extension of your marketing team, we know how to turn all communications (from advertising to PR to the Web) into lead-generating, profit-building activities.
“Telesian really understands the marketing process and they know how to deliver results. They understand the complexities and nuances of selling technical products to technical audiences. And they know how to communicate, whether they’re writing customer case histories, creating content for social media, or pitching a new product to the press. They’ve delivered beyond our expectations and beyond the results we’ve seen with other marketing firms and agencies.”
– Kevin Hambrice, CEO, TerraSource Global
About our Founder
Shari LS Worthington, PhD
Shari LS Worthington, PhD is President of Telesian Technology. She is a strategist, scholar, and serial entrepreneur. She is also an Associate Professor at Suffolk University (Boston) teaching marketing and entrepreneurship at the graduate and undergraduate levels. She has 25+ years experience in management and marketing in the technology markets. Client work includes start-ups as well as Fortune 500 corporations, including Apple, Raytheon, Honeywell, and MKS Instruments.
Shari has a high level of expertise in scientific, engineering, and manufacturing markets, and is an international lecturer on the topics of business strategy, guerilla marketing, and digital marketing.
e-Business in Manufacturing: Putting the Internet to Work in the Industrial Enterprise
Author, ISA Press
International Society of Automation (ISA)
Board of Directors, 2019-2021
WPI Venture Forum
Board of Directors
Center for Women in Enterprise
Business Counselor
Industrial Computing Society
Past President
PhD in Business Management
Worcester Polytechnic Institute
MBA in Marketing Management
Babson College
MA in Psychology
Framingham State University
BS in Biology and Psychology
St. Lawrence University
By Shari LS Worthington, PhD, and Walt Boyes
ISA Press