Martech
Navigating the 10,000 Apps in the Martech Landscape
What is “Martech?” Have you heard the term, used the tools? Research I’m currently working on with colleagues shows that most marketers are not familiar with the term
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Creating & Retaining Loyal Customers in Technology Markets
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B2B Marketing
Top 5 Tips for Doing Business During a Crisis
The global impact of the novel coronavirus (and its disease, COVID-19) is a crisis unlike most of us have seen. The impact has hit virtually every part of
Marketing Science
What’s Your Company’s Market Orientation?
A company’s market orientation (MO) has been shown to predict business success financial performance, such as sales, sales growth, ROI, etc., as well as happier, more committed employees.
Advertising
The New Era of Advertising & Integrated Marketing Communications
“All advertising isn’t dead. Just bad advertising.” Wall Street Journal With new media channels popping up almost daily, it’s increasingly difficult to know where your prospective customers are
Advertising
The Damage HubSpot is Doing to Marketing
One of the first things I have to do in my graduate digital marketing classes is undo the damage created by HubSpot. HubSpot, which refers to itself as
Buyer Behavior
Process Control Industry: The Evolution of Technologies and Business Models
I had the pleasure of speaking at tech incubator TechSandBox this week on the state of the process control industry. Barb Finer, Executive Director of TSB and a long-time friend
Marketing Science
TEDx VIDEO: Psychology, Neuroscience, & Behavioral Economics: Why Most People Don’t Get Marketing
Here is the TEDx video of my April 2014 talk at TEDxWPI. And here’s a link to the slides from the talk. The talk covers widespread myths about
Advertising
How Many Advertisements Do We See Each Day?
I am appalled at the amount of marketing data being randomly asserted without any research backing it up. How many people has the Internet turned into babbling idiots
Advertising
TEDxWPI — Psychology, Neuroscience, and Behavioral Economics: Why Most People Don’t Get Marketing
We were deeply honored (and tinkled pink) that our very own Shari Worthington was invited to speak at the inaugural TEDx event at WPI on April 6, 2014.
Communications
The What’s Working in Marketing Experiment in Online Communications
Clients often ask us to share the best of the many articles and research the staff reads (and writes) on marketing, business models, digital marketing, social media, psychology
Mobile
New Eye Tracking Research: Mobile Ads, PPC Ads, Web Ads
The UserXperience and Decision Making (UXDM) Lab at WPI has published a number of new research papers on topics related to online advertising and viewer behavior. I’m working
ISA M&S
PODCAST: Gary Mintchell, Shari Worthington on Automation Marketing
Gary Mintchell, automation industry editor and founder of TheManufacturingConnection.com, caught up with me after the 2013 ISA Marketing and Sales Summit. We sat down for a few minutes
ISA M&S
Annual Marketing & Sales Conference Gets Rave Reviews
The 8th Annual ISA Marketing and Sales Summit in New Orleans was a hit! I’ve heard rave reviews from all sides. And believe me, as Program Chair, I’m
B2B Marketing
Advance Program for 2013 ISA Marketing and Sales Summit Now Available
The program for this year’s ISA Marketing and Sales Summit looks great. An impressive array of expert speakers, starting with the September 11th plenary, “Social Media Marketing During
B2B Marketing
Blogging: Let’s Call it White Paper-ing So Industrial Companies Will Get It
I’ve been talking about blogging in the ISA Automation Marketing & Sales Group on LinkedIn with Kerry O’Malley and Jim Cahill. The issue is, why do so many
B2B Marketing
ISA Marketing & Sales Webinars: 2013 Recordings & PPTs
As some of you know, I serve as Program Chair of the ISA Marketing & Sales Summit. This year, thanks to the hard work of the Conference Planning
Social Media
WEBINAR 5/9: Leveraging LinkedIn to Prospect, Promote, Sell, & Succeed
Sponsored by ISA Marketing & Sales Summit… WEBINAR: Leveraging LinkedIn to Prospect, Promote, Sell, & Succeed May 9, 2013 12:00 PM EDT https://attendee.gotowebinar.com/register/9196089105099124480 Can you sell products and
Blogs
Botnet Warning to WordPress Bloggers: Change Admin User Name Now
Continuing on my spam topic mini-run, here’s an important notice for WordPress users. If you use the “admin” or “administrator” user name, change it now. Why? Because botnets
B2B Marketing
B2B Blogging: Anatomy of a Spam Comment
Blogs are an important tool for B2B marketing, as any inbound marketer worth their salt will tell you. They’re a great place to build credibility, demonstrate your brilliance
Advertising
Marketing Wonders of the World: The List Begins
In this day and age, everything seems to be about marketing — politics, education, philanthropy…and the vast array of products and services that are made and sold. There
ISA M&S
WEBINAR 5/22: PR 101 – Effective Marketing Communications for the Automation Industry
NOTE: This webinar has been rescheduled to May 22nd. Sponsored by the ISA Marketing & Sales Summit… PR 101 – Effective Marketing Communications for the Automation Industry April
Pricing
WEBINAR 3/19: How to Price Solutions Without Giving the Software Away
All too often, industrial companies set product prices based on their incremental costs and wind up under-valuing their products. If hardware-based products are priced incorrectly, can this be
Blogs
Using Social Networking to Boost Sales & Marketing
There’s a lot of upheaval going on in the social media realm. Google Reader is about to be retired (anyone got any recommendations on good “listening” tools?). Google
Advertising
Are Searchers Looking at Pay Per Click Ads? Latest Research Says Yes!
Since the late 1990’s, research has shown that Internet users are functionally blind to ads on a web page. In 2005, Burke, Hornof, Nilsen, and Gorman concluded, Eye
ISA M&S
ISA’s “Preparing Sales to Sell a New Solution” Webinar
On January 31st, ISA’s Marketing & Sales Summit hosted a (virtual) standing-room only crowd for their webinar, Preparing Sales to Sell a New Solution. Matt Leary, Principal at