ISA M&S

Annual Marketing & Sales Conference Gets Rave Reviews

October 2, 2013
Shari LS Worthington, PhD

ISA President-Elect Peggie Koon kicks things off with an update on ISA activities and the high visibility of the cyber-security work of the Automation Federation.

The 8th Annual ISA Marketing and Sales Summit in New Orleans was a hit! I’ve heard rave reviews from all sides. And believe me, as Program Chair, I’m the first to hear the negatives 🙂 I’ll post quotes as I get all the material organized. For now, I’d like to show you some of the happy faces from the Summit.

New and old friends and colleagues mixed it up the whole week. Every plenary and breakout turned into a great brainstorming session. I came away with multiple ideas from each of the sessions.

Catherine Stevens, Joel Don, and Dick Morley at the Social Media Marketing During a Crisis plenary.

Walt Boyes leading an updated version of his Marketing Communications Master Class.

There were lots of opportunities for networking and brainstorming throughout the week.

Then, in the evenings we played. At Mulate’s, we enjoyed Cajun food and dancing. On Bourbon Street, hmmm, I’m not sure I should share those details on a business blog. Lol!

Summit attendees enjoy Cajun cuisine, loud music, and dancing at Mulate's. — Summit attendees enjoy Cajun cuisine, loud music, and dancing at Mulate’s.

Lots of happy faces all week. Here Tillie and Chris are getting the rest of us psyched for Bourbon St.

An exceptional dinner at the Red Fish Grille on Bourbon St with Jeff Tilleman, Juliann Grant, Chris Smith, Marcus Tennant, Tillie Nutter, Shari Worthington, and Kyoko Fukuda. What happens on Bourbon St stays on Bourbon St :-) — An exceptional dinner at the Red Fish Grille on Bourbon St with Chris Smith, Marcus Tennant, Tillie Nutter, Jeff Tilleman, Juliann Grant, Kyoko Fukuda, and Shari Worthington (photographer). What happens on Bourbon St stays on Bourbon St 🙂