There isn’t enough bandwidth or electricity in the entire world to spider and index all of the web. So Google has to make choices as it decides who should turn up at the top of its listings. Their advice to you is to create a community of like-minded individuals that builds its popularity over time. Make your site search engine friendly which means streamlining the HMTL code so pages load faster and use less bandwidth. And make them more readable and compatible with a wide range of browsers and mobile devices.
In SEO, formatting matters. Use Cascading Style Sheets (CSS) and header tags. Move JavaScript and CSS definitions to external files. And please, please clean up your tag soup: malformed HTML tags, improperly nested HTML elements, and use of proprietary and discontinued elements. These are all major no-no’s.
For Google, Page Rank matters. I’m not talking about the toolbar toy called PageRank, but about Google’s internal page ranking system. It’s a complex algorithm with over 140 variables, including the volume and importance of links to your site, internal linking within your site, relevant content, clean coding, etc.
Put SEO to work in your branding efforts and experiment with branding at the front of some of your